Ted's Baked Potatoes is a fine Sutton Coldfield institution where Ted, and now his son Justin, have provided fast food, long before the American invasion of our shores.
Ted's has been running its own loyalty program for regular Sutton Card holders, by using the Rewarding Visits app to scan each time they visit, to earn a free hot drink every fifth time.
In October Ted's went one better and placed an exclusive voucher offer on the new Touchpoint in the Gracechurch Shopping Centre for Sutton Card users.
No one really knew what would happen, as the Touchpoints are so new in town, but it used up its initial allocation of 50 in just 7 days. Each voucher promised a free hot potato, if the buyer paid for a drink and a filling.
Ted's has welcomed many new customers through the door for the first time this week... and who knows, many of these new customers may be joining the regular hot potato lovers too.
Justin is now wondering if all the Touchpoint vouchers will be redeemed, and whether he should run it again.
We gave him our beta version Retailer App for his tablet, and asked him to scan the vouchers as they were redeemed.
We told him that these were intelligent vouchers.. so the story continues...