Touchpoints are Physical & Digital, so are they Phygital?

This month, citizens of Sutton Coldfield will have noticed their first Touchpoint being installed and switched on.

It is situated in the main shopping mall of The Gracechurch Centre, the heart of the town's shopping district.

Following initial tests, the terminal went live on 3rd August.

So are Rewarding Visits Touchpoints practical examples of the new buzzword, Phygital?, combining Physical and Digital?

Well, they're Physical alright..... Touchpoints are high profile terminals sited in popular places. They make digital information and offers from retailers accessible to everyone, when in town.

And there's no doubting that they're Digital..... updating their information and offers in real time to provide compatibility with the companion app and mobile website.

So: Physical, and digital = Phygital?

We'd like to think so.