The I Love Mansfield Privilege Card is about to undergo a "digital transformation" in the New Year.
Following a recent local competition, a new winning design for the card has been chosen, but the changes will go far deeper than just a change of picture.
Each new Privilege Card will also contain a unique QR Code. This will enable cardholders to use them at the new I Love Mansfield branded Touchpoints, sited in a number of places in the town.
Using the Touchpoints digital advertising screens and interactive offer vouchers, Mansfield businesses will be able to promote digitally in town, on mobile and online to any cardholder.
Rewarding Visits will be providing Mansfield with its own branded website to handle Mansfield card registrations. The Mansfield-branded app will also enable smartphone owners to get a copy of a Mansfield Card on their mobiles and see the latest offers at home, or on the go.