Magnificent Mansfield

July marks the first ninety days of Rewarding Visits working with Mansfield's BID to relaunch its I Love Mansfield card.

From a standing start, the results are magnificent, and a testament to the hard work of the BID team.

2800 consumer sign ups
130 retailers participating
96,000 Hottest Offers viewed on Touchpoints
16,000 Vouchers opened and 40% printed

Vouchers alone have already generated an estimated stimulus of £215,000 to the town centre. This is supplemented by the new digital advertising screen network, which raises awareness of the scheme and displays individual retailer offers.

75% of Touchpoint users are returning on a regular basis, which is helping drive sustainable footfall. Even more gratifying, over 30% of Touchpoint users are aged over 65, which indicates this digital scheme is inclusive for all age groups.

See how the town has created a digital high street for all its retail businesses at