We wanted to show how a Touchpoint, in one part of town, stimulates footfall in another. So we engaged a very patient Steve, from Lilac Films to spend a day on location in Sutton Coldfield, where the local Sutton Card uses town Touchpoints.
Sonia stoically took the part of a typical Sutton shopper and we spent the day visiting Touchpoints, participating retailers and getting great testimonials.
We planned a sequence where Sonia collects her Touchpoint Voucher for the Cinema and then walks the length of the town to redeem it. Great idea - and it took twenty minutes of continuous steadicam video recording to shoot, but it's all over in five seconds!
It does makes the point though. See what you think.
Touchpoints in Towns and Malls