We were delighted to be shortlisted to visit the Digital Catapult Centre in London on 13th April. We were invited to pitch in the final of the Future Retail innovation contest.
Five Interesting Challenges for Retailers
There were five varied challenges, set by some great names to work with, including Tesco, Unilever and the Greater London Authority.
Our challenge was entitled: Enhancing in-store experiences and it was set by Innovate UK in partnership with Barclays Bank.
Barclays Bank are keen to ensure that branch visitors get the best customer experience possible, and this is not always possible if you have to queue even to book an appointment with an adviser.
Our proposal is book.it: an online appointment system connected to the branch staff's calendars which can be accessed online, on a mobile or by anyone visiting a branch using one of our new Touchpoints.
Our pitch was “Customers and enquirers will no longer need to queue to book an appointment to see a Personal Banking adviser. They will be able to book while at home, at the shops, or in the bank without waiting. When they arrive and check-in they will be greeted by name."
In order to give equal access to the older customers and those not wishing to use apps or online booking, we proposed development of a Barclays Touchpoint. Based on our Community Touchpoint, the Barclays version would also display real-time adviser availability, enable the download of offer and product details as well as linking to book.it.”
Against the clock
Each of us only had ten minutes for a pitch... what a sweat. It is amazing how quickly ten minutes goes when you are up against the countdown timer!
There are some really cool pitches we are up against. Especially loved the sound-based app.
However the brief had asked us to consider the older generation and we know from experience that contactless cards are popular with this demographic, so we'll now keep our fingers crossed.